I just spent an entire day updating Dealing with Blue's back blurb. It's better than it was, but could be better still. Doing the indie thing is an incredible learning experience! First hand in every aspect from writing and formatting to marketing.
It's a slow build into something long lasting. Not to mention, the fluidity is freeing. I can make updates, changes, re-design the cover, or freshen up the back blurb at any time.
The phrase Don't quit your day job still applies, but don't forget the positive, which is fostering and maintaining control over your creative passion. No more jumping through hoops and writing query letters! Yeah!
Back to the book blurbs...here are a few links I found helpful, ones I want to remember:
The Art of the Blurb: How to Write Back Cover Copy
How to Write Kick Butt Back Cover Copy
4 Easy Steps to an Irresistible Book Blurb
"A blurb sells the book that you wrote, not the book that you suddenly feel you should have written." ~ KJ Charles